If you believe that Latino is a race you will likely be surprised that there is only one country in the world where Latino is considered a race or an ethnicity, the United States. None of the countries from which “Latinos” come from, have that option in their census, instead they have the traditional races of White, Amerindian, Black, Asian. This article is the story of how that came to be, a process I will call Latinoization and its consequences.
The 1960s were a time of great change and unrest in the United States. In this atmosphere some members of the Mexican American population became politicized and sought to organize themselves. Their situation was bad, but not as bad as blacks. Mexicans were considered officially white, although most are mestizos (White-Amerindian). Their communities were poorly provided with public services, and they were barred from many areas. There were signs reading “No Spanish or Mexicans”. Interesting to note that Spaniards weren’t considered white, Italians weren’t also considered white in the past, and even the Irish isolated in Northwestern Europe weren’t considered white for a while. These examples show how Race has been previously manipulated for political purposes.
During this period there arose organizations that today are the most prominent “Latino” advocacy groups these are the NCLR, MALDEF, and LatinoJustice. But this is not all that they have in common, they all received funding from the Ford Foundation. Maldef received 2.2 million dollars in seed funding from the Ford Foundation. (3) For the NCLR, “Initial financial support came from the Council of Churches, the United Auto Workers, and a Ford Foundation planning grant, and by April of that year SWCLR had received its 501(c)(3) tax-exempt status.” (4) It is unclear if the Ford Foundation played a similar role in the creation of LatinoJusticePRLDEF, however one of its founders Cesar A. Perales had previously worked for the Ford Foundation. (5) Perhaps the most important part of being “Latino” is receiving cheques from the Ford Foundation. Other establishment liberal foundations like the Rockefeller Foundation and the Carnegie Corporation also fund these same advocacy groups.
The Foundations have been more important in creating the “Latino” race, than the activists who provided them with the ideology. They have funded various types of “Latino” groups, in fields as varied as politics, ethnic research centers, arts, and culture, and so on. I am tempted to label this the greatest astroturfing effort of all time. The Ford Foundation is essential to this story which is why I dub them with honorary title “Father of all Latinos”. Without the resources that the foundation patrons provided, “Latino” leaders and their ideology, would not have gained their present prominence. Here are some recent statistics; The Ford Foundation has for the period (2007-2011) given MALDEF $6,350,000, LatinoJustice: $4,479,800, and NCLR: $5,575,600 (2007-2011). The Carnegie Corporation has given MALDEF: $5,555,400 (1983-2009), NCLR: $2,614,000 (1986-2008), and LatinoJustice: $3,290,000 (1983-2007). The Rockefeller Foundation has given the NCLR: $1,510,000 (2006-2011) and MALDEF: $250,000 (2007), LatinoJustice $150,000 (2005-2006). (17, 18, 19)These groups specially the NCLR sought to broaden its base to include all people from Latin America, by claiming to represent all these groups, the leaders could increase their power. (6)
These generally left leaning advocacy groups were able to come into prominence because they were backed by powerful liberal foundations. No one backed the radical Chicanos or right wing White Cuban exiles and made them spokesmen for all the rest. The particular ideology of NCLR and the like, is illustrated in this quote, “The term was coined by Mexican scholar José Vasconcelos to reflect the fact that the people of Latin America are a mixture of many of the world’s races, cultures, and religions. Some people have mistranslated “La Raza” to mean “the race,” implying that it is a term meant to exclude others. In fact, the full term coined by Vasconcelos, “la raza cósmica,” meaning “the cosmic people,” was developed to reflect not purity but the mixture inherent in the Hispanic people.” (7) Vasconcelos hadn’t come to this conclusion after analyzing years of painstaking research by physical anthropologists, it was a myth that he had created to forcefully homogenize Mexico, and to be instituted through government propaganda and coercion. In 1921 the last time the Mexican government bothered to ask the people of Mexico their race their answers were 29.16% amerindian, 59.33% Mestizo, and 9.80% White, 1.00% other. (8) According to the NCLR 38.96% of the Mexican population does not have the intelligence necessary to look in to a mirror, and realize the mixture inherent in the “Hispanic” race. Their claim that to know the genealogy of every inhabitant of Latin America can be described as nothing but extreme arrogance.
Obviously this ideology is not widespread throughout Latin America, it’s not even true for Mexico, or how would one explain something like the Caste war of Yucatan. Nevertheless it is the ideology that has been imposed on all people that come from Latin America, and even those from Iberia. There was no plebiscite, in which all those who would be affected, gave their ascent to this policy. Instead it was the force of government, that stepped in on behalf of these advocacy groups, and made Latinoization official government policy. In 1976 with Public law 94-311, the first step was taken. In 1977 with OMB directive no. 15, the “Latino race”, became official U.S. Policy. Albeit the government says that “Latinos” can be of any race, and that it’s an “ethnicity”.(9) However then they proceed to treat it as a race for all practical intents and purposes. If the criteria that makes someone a Latino/Hispanic is valid, than it should be universally valid. Thus anyone coming from an English speaking country, regardless of race, would be an Anglo, there can even be Black Anglos like Martin Luther King. This would obscure the huge differences that exist in the different groups living in English Speaking countries, thus this criteria is not valid.
I have concluded that this was done on behalf of these lobbying organizations because the sponsors of these bills were Democrats. The main sponsor was Rep Roybal, Edward R. who helped found both NALEO and the Congressional Hispanic Caucus, which share the same “Latino” ideology. (10) (11)
2. http://www.sscnet.ucla.edu/00W/chicano101-1/aztlan.htm (El Plan Espiritual de Aztlan)
3. http://www.tshaonline.org/handbook/online/articles/jom01 (MALDEF established with Ford Foundation Funding)
4. http://www.nclr.org/index.php/about_us/history/formation_of_the_southwest_council_of_la_raza/ (Ford Funding)
5. http://latinojustice.org/briefing_room/press_releases/Perales_steps_down/
6. http://www.hispanicbusiness.com/news/news_print.asp?id=18351
7. http://www.nclr.org/index.php/about_us/faqs/general_faqs_and_requested_resources/
8. http://www.inegi.org.mx/sistemas/TabuladosBasicos/default.aspx?c=16768&s=est (Razas)
9. Ruben G. Rumbaut Ph.D. Brandeis University The Making of a people (2006)
http://www.ncbi.nlm.nih.gov/books/NBK19896/
10. http://thomas.loc.gov/cgi-bin/bdquery/z?d094:HJ00092:@@@P|TOM:/bss/d094query.html|
11. http://www.naleo.org/history.html (Edward R. Roybal founded Naleo and Hispanic Caucus.)
12. An outline of Intellectual Rubbish (1943) Bertrand Russell
13.http://www.allgov.com/ViewNews/Ambassador_to_Dominican_Republic__Who_is_Raul_Yzaguirre_100711
14. http://www.columbia.edu/cu/polisci/fac-bios/de-la-Garza/faculty.html
15.http://iuplr.nd.edu/about/history.php (“education”)
16. http://iuplr.nd.edu/about/chron_history.php
17http://www.fordfoundation.org/grants/search


